Strategies that create competitive advantages
The Boston Consulting Group defines strategy as "the ongoing creation of real competitive advantages". In communications, however, all too often an assembly of tactical/operative measures is dubbed "a strategy".
Yet buiding a reputation is like a long distance run: Without a clear direction and an understanding of the route, the athlete may well get lost.
That's why, at Gartner Communications, we believe in strategy processes and tools: from research and analysis to scenario planning, and from strategy description to clear, measurable objectives.
A first step: Strategy Sparring
An inspiring first step can be a "Strategy Sparring Session", in which we cheerfully challenge some of the client's perceived certainties. Can you formulate your communications strategy in three sentences, max? Can you name some concrete, measurable strategic objectives? Do you know how you're currently scoring against those objectives?...
This usually leads to engaging discussions and, as a take-away, a number of concrete opportunities for improvement.
Quick Check Strategy
Our questionnaire provides you with a brief evaluation of your strategy within five minutes.
“Competent, experienced and professional..."
