22.03.2012
New York Times reports on InfiniteLatitude
The New York Times reports on the creation of InfiniteLatitude, a new global network of senior PR consultants.
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New York Times reports on InfiniteLatitude
The New York Times reports on the creation of InfiniteLatitude, a new global network of senior PR consultants.
"Infinite Latitude was formed as a new worldwide network of senior independent consultants in public relations, based in countries like Britain, China, Denmark, Greece, Italy, Switzerland and the United States. The founder is Ulrich Gartner, who runs Gartner Communications in Frankfurt, Germany." (March 12, 2012)
» NYT clipSenior PR consultants launch global network
InfiniteLatitude® offers strategic thinking, global reach, without the cost of traditional agency groups
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Senior PR consultants launch global network
InfiniteLatitude® offers strategic thinking, global reach, without the cost of traditional agency groups
Frankfurt/Main, March5th, 2012 – A new global network of senior independent public relations consultants, InfiniteLatitude®, is offering clients access to top-notch strategic communications internationally, without the cost often associated with retaining traditional network agencies.
Launching this week, InfiniteLatitude® connects 24 corporate communications professionals in China, Denmark, France, Germany, Greece, Poland, Portugal, India, Italy, New Zealand, Switzerland, United Kingdom, the United States, and Ecuador, with the aim to expand further over time. Each InfiniteLatitude® professional has a minimum of 15, some up to 30 years of experience, and several of them have previously held top management in-house positions. All operate from boutique shops and often collaborate virtually, with low overheads.
The network is focused primarily on subsidiaries of major multinationals and smaller to mid-sized firms. To those, the alliance provides an efficient yet high-quality gateway to international corporate communication. This ability to deliver cross-border business communications strategically, consistently and professionally provided the foundation for the branded name InfiniteLatitude®.
The network was initiated by Ulrich Gartner, a veteran in international PR and founder of Gartner Communications in Frankfurt/Germany.
“There is an unmet demand from clients who must communicate internationally in a strategic manner, yet are put off by the cost levels usually required to retain any of the large network agencies”, Gartner says. “By working with InfiniteLatitude®, those companies get access to very senior professionals with outstanding skills and experience, without having to fund extensive infrastructure and administration as well.”
Mr Gartner says that the idea of InfiniteLatitude®, launched via the social networking site LinkedIn in late 2011, immediately attracted the interest of senior consultants around the globe, with backgrounds ranging from running multinationals’ global PR departments to advising top politicians. The official launch now allows interested clients to reach out for high-quality services across continents and time zones at competitive rates.
» Press release InfinitaLatitude launchGartner Communications in Holmes Report's "What's Hot"
“Preparation for, and management of crises emerging from social media will be an area of significant growth in the months to come." Holmes Report, What's Hot in Corporate Communications
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21.02.1 Holmes Report covers global media relations study
Leading PR trade outlet Holmes Report covers Gartner Communications' global media relations survey.
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14.02.2012 UK PR practitioners have high regard for media - not so much for themselves
UK PR practitioners rate the standards of their media counterparts higher than their colleagues in most other countries do, according to a recent survey carried out by German consultancy Gartner Communications.
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UK PR practitioners have high regard for media - not so much for themselves
UK PR practitioners rate the standards of their media counterparts higher than their colleagues in most other countries do, according to a recent survey carried out by German consultancy Gartner Communications.
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UK PR practitioners rate the standards of their media counterparts higher than their colleagues in most other countries do, according to a recent survey carried out by German consultancy Gartner Communications. However, they do not think the admiration is mutual: About 60 percent of practitioners surveyed believe journalists see them as a “necessary evil”.
In a question allowing multiple answers, 55% of UK respondents describe UK media as balanced and 45% describe them as responsible. Surprisingly, given the notoriety of the UK tabloids, only 40% of UK PR professionals say the media’s approach is sensationalist compared to 55% of German respondents. Chinese media were seen in the most negative light, with 77% of Chinese PR professionals saying the media’s approach is sensationalist and 77% who say it is cynical.
When it comes to political independence, the biggest differences can be seen between Western and Asian media. In North America and Europe, around 75% of respondents say the media are politically independent, while the same fraction in Asia says media are under “some” or even “severe political pressure.” The survey also looked at concrete PR tools and everyday journalistic practice where, for example, big differences can be found between countries in attitudes towards gifts, junkets and embargoes.
“Whoever engages in international media relations needs to understand the differences in roles, accepted practices and viability of tools in different cultural settings” says Ulrich Gartner, founder of Gartner Communications with 20 years of experience in international public relations.
“As always, there are pitfalls and opportunities. For instance, most media in Germany or China would grant an opportunity to approve quotes from an interview before publication – a habit that PR people from the UK or US may not be familiar with. Vice versa, European or Chinese clients will need to be told they’re always ‘on the record’ when speaking with a journalist in one of those two markets. Likewise, it’s good to know that an embargo date on a press release will usually be respected in Western markets while there’s a good 50% chance it won’t in Asia.”
About the survey A total of 130 PR professionals from 36 markets participated in Gartner Communications‘ online survey on www.surveymonkey.com between October 2011 and January 2012, including 32 from Germany, 25 from the US and 16 from the UK. A summary of the study is available via email to consulting@gartnercommunications.com.
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US PR practitioners have high regard for media, not so much for themselves
U.S. PR practitioners rate the standards of their media counterparts higher than their colleagues in other countries do, according to a recent survey carried out by German consultancy Gartner Communications.
» Read more...
US PR practitioners have high regard for media, not so much for themselves
U.S. PR practitioners rate the standards of their media counterparts higher than their colleagues in other countries do, according to a recent survey carried out by German consultancy Gartner Communications.
|
U.S. PR practitioners rate the standards of their media counterparts higher than their colleagues in other countries do, according to a recent survey carried out by German consultancy Gartner Communications. However, they do not think the admiration is mutual: Half of the practitioners surveyed believe journalists see them as a “necessary evil”.
In a question allowing multiple answers, 55% of U.S. respondents describe U.S. media as balanced and 40% describe them as responsible. Surprisingly, given the notoriety of the UK tabloids, only 40% of UK PR professionals say the media’s approach is sensationalist compared to 55% of German respondents. Chinese media were seen in the most negative light, with 77% of Chinese PR professionals saying the media’s approach is sensationalist and 77% who say it is cynical.
When it comes to political independence, the biggest differences can be seen between Western and Asian media. In North America and Europe, around 75% of respondents say the media are politically independent, while the same fraction in Asia says media are under “some” or even “severe political pressure.” The survey also looked at concrete PR tools and everyday journalistic practice where, for example, big differences can be found between countries in attitudes towards gifts, junkets and embargoes.
“Whoever engages in international media relations needs to understand the differences in roles, accepted practices and viability of tools in different cultural settings” says Ulrich Gartner, founder of Gartner Communications with 20 years of experience in international public relations.
“As always, there are pitfalls and opportunities. For instance, most media in Germany or China would grant an opportunity to approve quotes from an interview before publication – a habit that PR people from the US or UK may not be familiar with. Vice versa, European or Chinese clients will need to be told they’re always ‘on the record’ when speaking with a journalist in one of those two markets. Likewise, it’s good to know that an embargo date on a press release will usually be respected in Western markets while there’s a good 50% chance it won’t in Asia.”
About the survey A total of 130 PR professionals from 36 markets participated in Gartner Communications‘ online survey on www.surveymonkey.com between October 2011 and January 2012, including 32 from Germany, 25 from the US and 16 from the UK. A summary of the study is available via email to consulting@gartnercommunications.com.
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Gartner Communications to train managers in Shanghai
How do social media change crisis communication?
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Gartner Communications to train managers in Shanghai
How do social media change crisis communication?
Ulrich Gartner, Founder and owner of Gartner Communications, is to hold a workshop on Social Media and Crisis Communication at the VMAC Corporate Communications Forum in Shanghai, taking place on September 1 and 2.
Crisis Communication in the Era of Social Media
Article by Ulrich Gartner on Frontline Online
(Online newsletter of International Public Relations Association)