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• » Crisis preparation
• » Crisis communication software

Every enterprise has to cope with tense environments. Any corporate actvity, by nature, bears risk. Underestimated issues may turn into actual problems. And these problems - if not handled properly - can develop into acute crises. Badly managed crises damage a corporation's reputation, put its future prosperty at risk, or even challenge its existance altogether.

Communication plays a pivotal role in handling crisis situations. In fact, all too often it is misguided communication that turns what initially was a problem into a full-blown crisis.

Social media pose new challenges

Social media such as Twitter and Facebook have dramatically increased the speed of crisis evoluton, putting up new challenges in terms of monitoring, response processes, and decision-making.

A global study by Gartner Communcations in the summer of 2010 showed that 35% of senior corporate communicators feel their organization is "hardly prepared" or "completely unprepared" to handle social media in crisis situations.