22.12.2011
Senior PR Consultants Launch New Global Network
A new global network of senior independent public relations consultants, InfiniteLatitude®, is offering clients access to top-notch strategic communications internationally, without the cost often associated with retaining traditional network agencies.
Launching this week, InfiniteLatitude® connects 24 corporate communications professionals in China, Denmark, France, Germany, Greece, Poland, Portugal, India, Italy, New Zealand, Switzerland, United Kingdom, the United States, and Ecuador, with the aim to expand further over time. Each InfiniteLatitude® professional has a minimum of 15, some up to 30 years of experience, and several of them have previously held top management in-house positions. All operate from boutique shops and often collaborate virtually, with low overheads.
The network is focused primarily on subsidiaries of major multinationals and smaller to mid-sized firms. To those, the alliance provides an efficient yet high-quality gateway to international corporate communication. This ability to deliver cross-border business communications strategically, consistently and professionally provided the foundation for the branded name InfiniteLatitude®.
The network was initiated by Ulrich Gartner, a veteran in international PR and founder of Gartner Communications in Frankfurt/Germany. We at Gartner Communications believe that there is an unmet demand from clients who must communicate internationally in a strategic manner, yet are put off by the cost levels usually required to retain any of the large network agencies. By working with InfiniteLatitude®, those companies get access to very senior professionals with outstanding skills and experience, without having to fund extensive infrastructure and administration as well.
The idea of InfiniteLatitude®, launched via the social networking site LinkedIn in late 2011, immediately attracted the interest of senior consultants around the globe, with backgrounds ranging from running multinationals’ global PR departments to advising top politicians. The official launch now allows interested clients to reach out for high-quality services across continents and time zones at competitive rates.